What does "Dead Man Zongzi" mean? Analysis of hot topics on the Internet in the past 10 days
Recently, the term "Dead Man Zongzi" has sparked heated discussions on social media, with many netizens confused about its meaning and background. This article will analyze the origin of this term based on the hot content on the Internet in the past 10 days, and sort out related hot topics.
1. What is "Dead Man Zongzi"?
"Dead Man Zongzi" originally originated from online novels or folklore, and refers to a special kind of Zongzi used to worship the dead. As the Internet spreads, the word has gradually been given more metaphorical meanings, such as describing things that are "glossy on the surface but rotten on the inside." The following is the relevant discussion heat data in the past 10 days:
| platform | amount of discussion | Hot search ranking |
|---|---|---|
| 128,000 | TOP15 | |
| Douyin | 93,000 | TOP22 |
| Zhihu | 35,000 | Topic list |
2. Correlation analysis of hot topics on the entire network in the past 10 days
The hotly discussed content at the same time as "Dead Man Zongzi" mostly revolves around traditional culture and Internet buzzwords. The following are the top 5 related topics:
| Ranking | topic | Reading volume | relevance |
|---|---|---|---|
| 1 | A new interpretation of Dragon Boat Festival culture | 210 million | directly related |
| 2 | Internet slang award | 170 million | semantic extension |
| 3 | Controversy over funeral customs | 120 million | cultural background |
| 4 | The word-making phenomenon of Generation Z | 98 million | propagation mechanism |
| 5 | food safety incident | 86 million | metaphorical association |
3. Analysis of vocabulary transmission paths
According to public opinion monitoring, the spread of “Dead Man Zongzi” shows the following characteristics:
1.Origin stage(June 1st-3rd): Niche forum discussions, mostly sharing novel content
2.fermentation stage(June 4-6): An interpretation video appeared on the short video platform, with views exceeding 5 million
3.outbreak stage(June 7-9): Featured in Weibo hot searches, generating emoticons and second-generation content
4.precipitation stage(June 10 to present): The media intervened in the report, and there was an in-depth discussion on the cultural level.
4. Netizen opinion statistics
A random sample of 1,000 comments shows that there are obvious differences in the public's understanding of the word:
| opinion type | Proportion | Typical message |
|---|---|---|
| cultural studies school | 32% | "Reflecting the modern transformation of traditional sacrificial culture" |
| Entertainment and pastime | 45% | “Just a scary meme material” |
| critical boycott | 18% | "A vulgar joke that disrespects the deceased" |
| Others | 5% | —— |
5. Extended observation of cultural phenomena
It is worth noting that the phenomenon of folk custom reconstruction similar to "Zongzi for the Dead" is not an isolated case. Appeared in the past two years“Milk Tea from the Underworld”(Sacrificial milk tea),"Electronic Paper Money"Concepts such as (virtual sacrifice) all reflect the deconstruction and re-creation of traditional culture by young groups. This cultural phenomenon often goes through a three-stage development path of "stigmatization-entertainment-commercialization".
Experts suggest that for such new Internet words, the social psychology reflected by them should be viewed dialectically: we should not only be wary of vulgar tendencies, but also pay attention to the innovative expressions of the younger generation. At present, university research teams have included words such as "dead man rice dumplings" into research topics on subcultural language changes.
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