What brand of perfume is the best? The latest popular perfume recommendations in 2023
With the arrival of summer, the perfume market has also ushered in a new round of craze. By analyzing hot topics and consumer discussion data across the Internet in the past 10 days, we have sorted out the most popular perfume brands and items for you to help you find the fragrance that best suits you.
1. Ranking of popular perfume brands in 2023
| Ranking | brand | heat index | Representative products |
|---|---|---|---|
| 1 | Chanel | 98.5 | Chanel No.5 |
| 2 | Dior | 96.2 | Miss Dior |
| 3 | Jo Malone | 94.7 | Wood Sage & Sea Salt |
| 4 | Tom Ford | 92.1 | Black Orchid |
| 5 | Byredo | 89.6 | Gypsy Water |
| 6 | Hermès | 87.3 | Twilly d'Hermès |
| 7 | Gucci | 85.9 | Bloom |
| 8 | YSL | 83.4 | Black Opium |
| 9 | Maison Margiela | 81.2 | Lazy Sunday Morning |
| 10 | Le Labo | 78.9 | Santal 33 |
2. Recommendations for the best perfumes for different occasions
| occasion | Recommended perfume | Fragrance characteristics | Durability |
|---|---|---|---|
| Daily office | Jo Malone Wood Sage & Sea Salt | Fresh wood tone | 4-6 hours |
| dating | Dior Miss Dior | Sweet floral and fruity scent | 6-8 hours |
| dinner | Tom Ford Black Orchid | Rich oriental flavor | more than 8 hours |
| summer vacation | Hermès Un Jardin Sur Le Nil | Fresh citrus | 4-5 hours |
| winter | Byredo Gypsy Water | Warm wood tone | 6-7 hours |
3. Analysis of perfume consumption trends in 2023
According to the latest data, the perfume market shows the following obvious trends:
1.Personalized perfumeDemand increased by 35%, with consumers increasingly focusing on uniqueness and personal style expression.
2.Environmental protection concepthas become an important consideration, with 62% of consumers giving priority to brands using sustainable raw materials.
3.unisex perfumeMarket share increased by 28%, and fragrances that broke traditional gender boundaries became more popular.
4.small volume perfumeSales volume increased by 42%, and consumers are more inclined to try a variety of fragrances.
4. How to choose a perfume that suits you
1.Learn about fragrance classification: Perfume is mainly divided into floral, fruity, woody, oriental, etc. Different fragrances are suitable for different occasions and personalities.
2.Test method: It is recommended to test spray on your wrist or test paper and wait for 15-30 minutes to feel the changes in the middle and last notes.
3.Consider seasonal factors: Summer is suitable for fresh and elegant fragrances, while winter can choose richer and warmer fragrances.
4.Focus on durability: The durability of perfume is related to the concentration. EDP (light perfume) is usually more durable than EDT (light perfume).
5. Recommended list by professional perfumers
| Perfumer | Recommended brands | Reasons for recommendation |
|---|---|---|
| Francis Kurkdjian | Maison Francis Kurkdjian | Innovative fragrance combination, highly artistic |
| Olivier Cresp | Mugler | Bold and avant-garde fragrance creations |
| Alberto Morillas | Bvlgari | An elegant and classic expression of fragrance |
| Christine Nagel | Hermès | Natural and harmonious fragrance balance |
Conclusion
Choosing a fragrance is a very personal experience, and the best fragrance is the one that makes you feel confident and happy. It is recommended to try different brands and fragrances to find the unique fragrance that suits you best. New products will appear frequently in the perfume market in 2023. Keep paying attention to discover your favorite products as soon as possible.
No matter which brand of perfume you ultimately choose, remember that the beauty of a perfume lies not only in its smell, but also in the emotions and memories it evokes. Hopefully this guide will help you find the perfect fragrance for you among the many options out there.
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