Title: Why do everyone call Ruofeng a beast? ——Analysis of recent Internet controversies and hot data
Recently, "Ruofeng" (Yu Jingxi), a veteran figure in the e-sports circle, has become the focus of heated discussions on the Internet due to a series of incidents, which has even triggered a large number of offensive comments from netizens. This article combines the hot topic data of the entire network in the past 10 days (as of October 2023), and analyzes it from the three dimensions of event background, controversial points, and public opinion feedback.
| Date | event keywords | Hot search platform | Number of discussions (10,000) |
|---|---|---|---|
| 10.5 | Ruofeng explains the controversy over favoritism | Weibo, Hupu | 28.7 |
| 10.8 | Ruofeng was exposed to contract disputes | Zhihu, Tieba | 15.2 |
| 10.11 | Ruofeng angrily denounces the audience during live broadcast | Douyin, Bilibili | 42.3 |
1. Event background: Three major controversies aroused public opinion
1.Explain the incident of favoritism: Ruofeng was accused of favoring a specific team many times during the commentary of an e-sports event, and his professionalism was questioned. Netizens intercepted clips showing that he interrupted his partner's speech many times, and the related topic #Ruofengjiandoustandard# has been read 120 million times.
2.Contract dispute revealed: A former partner broke the news that the Ruofeng team had a "yin and yang contract" problem, involving an amount of over one million. Legal blogger @法山书 made a special analysis of this, and the video views exceeded 3 million.
3.Live broadcast out of control incident: During the live broadcast on October 11, Ruofeng threw the microphone on the spot due to barrage criticism and insulted the audience as "beasts". The clip was edited and circulated, and the topic #Ruofengshuren# was on Douyin's hot list.
| Public opinion tendency | Proportion | representative speech |
|---|---|---|
| Negative review | 67% | "From being the captain of WE to being the black guy on the entire internet, I did it myself." |
| Neutral wait and see | 22% | "Waiting for the legal outcome and not taking sides" |
| support statement | 11% | “Trolls really deserve to be scolded.” |
2. The escalation of the scolding war: the evolution from "double standards" to "beasts"
Netizens’ offensive remarks mainly focus on the following aspects:
1.Questions about professional ethics: Compared with his image as a "positive anchor" in his early years, his recent behavior has been criticized as "hypocritical". Hupu polling shows that 81% of users believe that "the personality has collapsed".
2.Attitude issues amplify: In the live broadcast incident that went out of control, the remarks of "you bunch of beasts" angered the audience, and more than 400 videos related to the ghost animal area at Station B were added in three days.
3.Resurrection of historical accounts: The "Weibo office" incident in 2019 and the "hotness" controversy in 2021 were revealed again, forming a negative impression superimposed effect.
3. The deep reasons behind the data
1.Intergenerational conflict in e-sports circles: The difference in values between the new generation audience and the veteran players, Ruofeng's "preachy" style caused resentment.
2.We media communication characteristics: Controversial clips are more likely to gain traffic, and platform algorithms promote the spread of negative content.
3.Improved standards of words and deeds for public figures: In the process of standardization of the e-sports industry in the past three years, audiences’ requirements for practitioners have increased significantly.
Conclusion:This incident reflects the rapid fermentation mechanism of online public opinion, and also reflects the need for public figures to continue to improve their professional abilities and emotional management. As of press time, Ruofeng has not yet made a systematic response to the controversy, and subsequent developments are worthy of attention.
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