What brand of couple rings? Popular brands and purchasing guides across the Internet in 2024
In the past 10 days, couple rings have become a hot topic on social media, especially among young people, who are paying more attention to personalized, affordable luxury styles and cost-effective brands. The following is an analysis of couple ring brands and purchasing suggestions based on the popularity of the entire network.
1. Top 5 popular couple ring brands in 2024
| Ranking | Brand | Popular series | price range | core selling point |
|---|---|---|---|---|
| 1 | Cartier | LOVE series | ¥8,000-50,000 | Classic screw design, same style as celebrities |
| 2 | Tiffany | T series double T model | ¥6,000-30,000 | Simple and modern style, Xiaohongshu’s popular style |
| 3 | Chow Sang Sang | Promessa series | ¥2,000-10,000 | Combining Chinese and Western designs, customized engraving services |
| 4 | Pandora | Infinity series | ¥1,000-3,000 | Stackable design, youthful positioning |
| 5 | APM Monaco | Double meteor series | ¥800-2,500 | Affordable luxury, ins style |
2. The three purchasing dimensions that consumers are most concerned about
| Dimensions | focus | Popular brand recommendations |
|---|---|---|
| Material | 18K gold > Platinum > 925 silver (recent gold popularity has increased by 37%) | Chow Tai Fook, Lao Fengxiang |
| design | Customizable engraving＞Ring splicing design＞Constellation elements | I-PRIMO, DR diamond ring |
| budget | ¥1,000-3,000 accounts for 58% (Douyin research data) | Saturday Fu, Xie Ruilin |
3. Recent hot trends in social media
1.TikTok Challenge: #coupleringDIY has been viewed 230 million times, and orders from handmade silver jewelry studios have increased by 200% year-on-year;
2.Xiaohongshu planting grass: The note "Designing for Big Brands" received over 500,000 likes, and searches for affordable luxury brands such as APM and Swarovski soared;
3.star power: A top couple was exposed to wearing the Chaumet Bee My Love series, and the number of inquiries for the same style increased by 800% in a single day.
4. Expert purchasing advice
1.Material priority: For long-term wear, it is recommended to choose 18K gold (high hardness) or platinum (oxidation resistance). If the budget is limited, you can choose 925 silver gold plating;
2.Dimensions: Jingdong data shows that 23% of returns and exchanges are due to inaccurate sizes. It is recommended to measure in physical stores or use professional finger rings;
3.After-sale guarantee: Pay attention to whether the brand provides free cleaning and plastic surgery services. Brands such as Chow Sang Sang provide lifelong maintenance services.
5. Potential List of Emerging Brands
| Brand | Features | price band |
|---|---|---|
| HEFANG | Chinese designer brand, architectural aesthetic design | ¥1,500-4,000 |
| KKLUE | Hong Kong brand, rotatable double ring design | ¥2,800-6,000 |
| OOAK | Celebrity collaboration, asymmetrical design | ¥900-2,200 |
According to the latest data from Tmall, the search volume for couple rings has increased by 45% year-on-year, and those born after 1995 are more likely to choose rings.story conceptandSocial attributesproducts. It is recommended that consumers choose styles that take into account both aesthetics and practicality based on their actual budget and wearing scenarios.
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