What brand of OE shoes are? Revealing the story behind the recent popular shoe brands
Recently, the discussion on "OE shoes" on social platforms has soared, and many consumers are curious about the origin of this suddenly popular brand. This article will combine the popular topic data on the entire network for nearly 10 days to deeply analyze the brand background, product characteristics and reasons for the popularity of OE shoes.
1. Basic information of OE brand
| Brand Name | Established time | Origin | Product Positioning |
|---|---|---|---|
| OE (full name Outdoor Explorer) | 2018 | Hangzhou, China | Outdoor trendy functional shoes |
According to public information, OE is a new domestic brand that focuses on the concept of "urban outdoor". Its iconic jagged sole design and modular accessories system have caused widespread dissemination on social platforms recently.
2. Recent hot product data
| Product Series | Number of discussions on Xiaohongshu (narrow 10 days) | TikTok related video playback volume | JD.com 618 pre-sale volume |
|---|---|---|---|
| OE-2023 Volcano Series | 12,800+ | 23 million | 5600 pairs |
| OE x National Geographic Co-branded | 9,500+ | 18 million | sold out |
From the data, the brand and<国家地理>The cross-border joint creation has created phenomenal communication, and its glacier blue color matching shoes have exceeded 5 million views on the Douyin platform in 3 days.
3. Analysis of the core reasons for brand popularity
1.Precisely step on the outdoor leisure trend: The global outdoor products market size is expected to reach US$210 billion in 2023. OE's design that combines professional outdoor functions and urban aesthetics just meets the "light outdoor" needs of young people.
2.Social Media KOL Matrix Dissemination: Monitoring shows that in the past 10 days, 47 fashion bloggers with more than 500,000 fans have spontaneously recommended it, among which @日本天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天天�
3.Technological innovation brings topicality: The brand's "magnetic shoelace system" and "3D printed insoles" have become the focus of reports by technology media, and the Baidu Index shows that the search volume of relevant technical words has increased by 320% month-on-month.
4. Summary of real consumer evaluations
| Evaluation dimension | Positive review rate | Typical comments |
|---|---|---|
| Appearance design | 92% | "The rate of return is very high, I was asked three times the brand" |
| Comfortable to wear | 85% | "The soles are softer than imagined, and you won't be tired of walking around" |
| Cost-performance ratio | 78% | “The price is slightly higher but the details are indeed exquisite” |
5. Purchase suggestions and precautions
1.Channel selection: Currently, it is only available in Tmall flagship stores and some offline buyer stores. Beware of imitations on platforms such as Pinduoduo (there have recently been counterfeit models with a 90% similarity).
2.Size reference: According to user feedback, the brand's shoes are mostly half the size. It is recommended that those with wide feet choose normal size, while those with thin feet need to choose small half the size.
3.Maintenance tips: It is recommended to use special cleaners for mesh shoes of special materials to avoid discoloration caused by exposure to the sun.
As a representative of new domestic products, the rise of OE shoes confirms the innovative potential of Chinese brands in the segmented fields. Although brand awareness is still limited to the trend circle, its product differentiation strategies and social marketing methods deserve industry attention. Whether it can grow from an "Internet celebrity" to a "long red" brand in the future needs to be observed in the performance of its supply chain management and continuous innovation capabilities.
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