What brand of backpack is cool? Popular brands and purchasing guides across the Internet
In the past 10 days, the discussion about backpacks has continued to rise, especially among young people, whose pursuit of “cool” brands has become the focus. This article combines hot topics and data analysis across the Internet to take stock of the most popular backpack brands and provide structured purchasing suggestions.
1. Top 5 popular backpack brands (search index in the past 10 days)

| Ranking | brand | Popular keywords | price range | core selling point |
|---|---|---|---|---|
| 1 | Herschel | Retro, street style, large capacity | 500-1500 yuan | Classic stripe design + multifunctional partition |
| 2 | JanSport | Student friendly, lightweight and durable | 300-800 yuan | Lifetime warranty + rich colors |
| 3 | Fjällräven | Arctic fox, environmental protection, Nordic style | 600-2000 yuan | Waterproof fabric + minimalist design |
| 4 | Supreme | Trendy brands, joint models, limited editions | 1000-5000 yuan | Highly recognizable logo + collection value |
| 5 | Anello | Japanese style, lip-smacking bag, internet celebrity style | 400-1200 yuan | Extra large opening + layered storage |
2. How to define a “cool” backpack? Hot topics on the Internet
1.Design sense: Styles recommended by fashion bloggers (such as Supreme co-branded) and minimalist styles (such as Fjällräven) receive the most attention.
2.Functional: Waterproof, USB charging port, hidden anti-theft bag and other designs are bonus points.
3.Star style: Celebrities such as Wang Yibo and Ouyang Nana have a remarkable effect in bringing goods through street photography.
3. Guide to purchasing pitfall avoidance
| Demand scenario | Recommended brands | Things to note |
|---|---|---|
| daily commute | Herschel, Anello | Pay attention to the pressure-reducing design of the shoulder straps |
| outdoor travel | Fjällräven, The North Face | Prefer waterproof fabrics |
| Fashionable outfits | Supreme, Off-White | Be wary of knock-offs |
4. Forecast of future trends
1.Environmentally friendly materials: Searches for recycled nylon and organic cotton materials increased by 120%.
2.smart bag: Backpacks with GPS tracking functions have become the new favorite of technology bloggers.
3.The rise of niche brands: For example, the search popularity of Korean brand GASTON LUGA increased by 45% week-on-week.
Summary: When choosing a “cool” backpack, you need to consider both style and practicality. Select from popular brands based on your own needs, and pay attention to emerging trends, so that you can carry out your unique personality!
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